News

KDKA (1020 AM), with 473,700 listeners, is the most popular radio station in the Pittsburgh metropolitan area, according to an Arbitron Inc. survey of people age 12 and older from March 27 through June 18.

The Maryland-based company conducts four radio listenership surveys annually in this region. Randomly selected people are asked to keep weekly diaries noting what stations they listen to. Arbitron uses that data to extrapolate the estimated size of every station's listening audience, its demographic composition and the times people listen.

WDVE (102.5 FM), with 382,000, is the second most popular station in the greater Pittsburgh area. WWSW (94.5 FM), with 309,200, is third. WBZZ (93.7 FM), with 308,500, is fourth, and WDSY (107.9 FM), with 303,400, is fifth.

WXDX (105.9 FM), with 162,800, is the most popular station among people ages 18 to 34. WDVE, with 152,900, is second. WBZZ, with 137,600, is third. WKST (96.1 FM), with 132,700, is fourth, and WZPT (100.7 FM), with 98,700, is fifth.

WDVE, with 281,500, is the most popular station among people ages 25 to 54. WRRK (96.9 FM), with 192,400, is second. KDKA, with 188,900, is third. WWSW, with 175,700, is fourth, and WZPT, with 172,900, is fifth.

KDKA, with 243,100, is the most popular station among people ages 35 to 64. WWSW, with 210,400, is second. WDVE, with 198,400 is third. WRRK, with 165,800, is fourth, and WSHH (99.7 FM), with 154,100, is fifth.

Most weekday morning radio programs air during part or all of the 6 to 10 a.m. time period. Some shows start at 5 or 5:30 a.m., and others end at 9 a.m. KDKA, with 282,000, is the most popular station during the four-hour span. WDVE, with 217,200, is second. WDSY, with 164,300, is third. WBZZ, with 150,200, is fourth, and WRRK, with 143,300, is fifth.

Additional ratings are found below. A station's "cume" identifies the estimated number of people who listened for a minimum of five minutes in any 15-minute period during a daypart, such as from 6 to 10 a.m. weekdays. No matter how long the listening occurred, each person is counted only once. "Cume" also is called the "unduplicated audience," "reach" or "circulation," according to Arbitron.

The Ratings

The top 10 most listened to Pittsburgh radio stations in the metropolitan area among persons ages 12 and older, 6 a.m. to midnight, Monday through Sunday, including call letters, frequency, format and cume unless otherwise noted:

1. KDKA (1020 AM), news and talk, 473,700.
2. WDVE (102.5 FM), album rock, 382,000.
3. WWSW (94.5 FM), oldies, 309,200.
4. WBZZ (93.7 FM) contemporary hit radio, 308,500.
5. WDSY (107.9 FM), country music, 303,400.
6. WKST (96.1 FM) contemporary hits radio, 295,100.
7. WRRK (96.9 FM), classic album rock, 270,900.
8. WXDX (105.9 FM), alternative rock, 263,500.
9. WSHH (99.7 FM), adult contemporary, 256,800.
10. WZPT (100.7 FM), hot adult contemporary, 231,000.

The top 10 most listened to Pittsburgh radio stations in the metropolitan area among persons ages 25 to 54, 6 a.m. to midnight, Monday through Sunday:

1. WDVE, 281,500.
2. WRRK, 192,400.
3. KDKA, 188,900.
4. WWSW, 175,700.
5. WZPT, 172,900.
6. WDSY, 161,400.
7. WXDX, 144,600.
8. WBZZ, 144,200.
9. WSHH, 136,800.
10. WKST, 119,300.

The top 10 most listened to Pittsburgh radio stations in the metropolitan area among persons ages 12 and over, 6 to 10 a.m. Monday through Friday:

1. KDKA, 282,000.
2. WDVE, 217,200.
3. WDSY, 164,300.
4. WBZZ, 150,200.
5. WRRK, 143,300.
6. WWSW, 132,800.
7. WSHH, 129,000.
8. WXDX, 128,400.
9. WKST, 117,300.
10. WZPT, 112,500.

The top 10 most listened to Pittsburgh radio stations in the metropolitan area among persons ages 25 to 54, 6 to 10 a.m. Monday through Friday:

1. WDVE, 172,700.
2. WRRK, 101,700.
3. KDKA, 101,000.
4. WZPT, 95,800.
5. WDSY, 92,400.
6. WWSW, 82,700.
7. WXDX, 80,000.
8. WBZZ, 76,100.
9. WSHH, 70,900.
10. WLTJ (92.9 FM) light rock, 51,100.

ARBITRENDS Trend Report, Pittsburgh metropolitan area, March 27 through June 18, 2003. Arbitron Inc.

• Most Read
• Most E-mailed
• Latest News